Recruiters in Small Household Business - Persona & Journey Map

Chotot Ltd, Carousell - Professional - User Researcher, UX Strategist

The market for manual labor is one of Chotot's areas of operation. Prior to then, medium-sized and large-sized businesses accounted for the majority of our market share. We must comprehend this user group's demands in terms of recruiting if we hope to boost revenue by gaining market share among families and small companies.I did the research to collect data to create client personas and understand their hiring process.

  1. Methodology: Qualitative research (User interviews)
  2. Participants: Business owner with 10-20 vacancies in F&B. Quantity: 5 participants
  3. Research problems: How do they recruit for their business?
User Persona
Journey Map

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